Love Over Safety: Magnetic Power of Heinz Brand
- August 14th, 2011
- By koske
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No matter how demonized high fructose corn syrup gets in pop culture, I still love and use Heinz Ketchup. It seems antiquated that companies still use this poison, but if schmucks like me who know better still use the sauce, why would they retool their recipe (and at what cost)? That’s the power of a brand – the ability to create a sense of security even if it’s a false one.