“When you Orbitz, you know”
I bet Orbitz travel has the roots of a Sage archetypal story. People reach for these types of stories when they’re looking for knowledge, wisdom or sound advice, which is exactly what Orbitz is proposing here
Compared to Priceline, which is more than likely tapping into a Warrier archetypal story. You reach for Warrier archetypal stories when you want to take action and get something done in a strong, dynamic way like Nike.
Have a funny feeling that all the Chuck Norris mania inspired creatives at BSSP when they were developing the Negotiator’s character