What would Jon Steel do? Shamelessly copy a legend.
- August 29th, 2011
- Posted in Account Planning . Account Planning Legends . advertising . Brand Planning . Strategic Planning
- By koske
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My advice to all current and future account / strategic / brand planners and or anyone else that considers themselves to be strategic – from creatives, to media planners to account people and everyone in between on the ad agency side as well as our counterparts on the client side…emulate Jon Steel’s way of thinking and you will become more effective in creating meaningful ideas that can be advertised, not just clever advertising ideas.